Assume your college or university is considering buying 100 new PCs for student labs throughout the campus. Describe who you think will be involved in the buying centre (by role), and what you think the motives might be for each of them.
Assume your college or university is considering replacing its mainframe computer. Its current mainframe computer is now 15 years old and has been creating problems for some time. The cost of a modern replacement is estimated at between $1.5 and $2 million. Will this be a new-task buy, a modified rebuy, or a straight rebuy? If you were a salesperson selling mainframe computers, how would you treat this opportunity? Explain.
